A’Lelia Bundles – “To her credit, Madam Walker discerned that black women wanted…”

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To her credit, Madam Walker discerned that black women wanted to conform to white Victorian models of beauty. She was aware of the double- sidedness of her products – helping black women appear more European in look, with straight hair – but she always maintained that she was simply selling products that promoted hair growth.

A’Lelia Bundles

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